Lies, Damned Lies and Web Analytics The reason for the growth of the internet as a key marketing tool in preference to traditional media is its measurability. Yet each analytics program is liable to give different results from its competitors due to the program design and the limitations inherent in the internet and its use. Use the data, but remember the pitfalls.

Increase customer feedback at no cost Use the information you gain from enquiries and downloads from your website to generate feedback from those that otherwise you may never contact again. A follow-up email can be automated to provide key tracking data to improve your business.

Double Your Business - at no cost! The key to the profitability of websites is their effectiveness in converting visitors to customers. Yet most marketing budgets are spent first on Pay per Click and second on search engine optimisation. Improving your conversion rate from 1 to 2% doubles your business for the same promotion cost.

Using Web 2.0 - Experimenting with Blogs Active networking required by some Web 2.0 sites seems not to add real value for the searcher. However blogs could be a major tool for generating niche discussions. Here is an experiment at UKEducationPolicy.blogspot.com

Would you like to add RSS news feeds or a Blog to your website to help gain better rankings in searches and produce engaging content for your visitors?

Ask us how by contacting U4C Media Solutions & OneGal Design today at 734.330.2295 or by using
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